Great post! Thank you for stopping by my blog today and leaving a comment. I posted one back to you. I am following you now and look forward to your posts.Clancy Cash Harrison MS, RD, LDNhttp://healthybabybeans.blogspot.com/
This was very interesting. I thought I knew a lot but I didn't know it was quite like this. They really don't understand what they are doing, it is like it is a challenge to them just to create something that still sells and they don't care about anything else.
Thank you for writing about this - I am so happy 60 minutes got into Givaudan to share the horrors behind flavor engineering. Check out my blog post this here - Is the Food Industry conducting Chemical Warfare on us? You decide - http://foodbabe.com/2011/12/01/chemical-warfare-with-natural-flavor/
Welcome, Clancy!Becky, I can totally see how they'd enjoy the intellectual challenge of what they are doing. These are smart people with a very special skill set. And to wake up one day and say "I'm not going to do this anymore" would mean not only leaving their job but leaving their profession. I'm not holding my breath that they will quit en masse anytime soon.
I saw this video earlier this week and thought about you and the beaver anal gland ice cream post. You were ahead of the curve on that one! :)
Jen, I'm honored that you think of me when you think of beaver anal glands.
Hi Ruth, I've only just started reading your blog recently over the last few months. I just wanted to let you know I am thoroughly enjoying all your post!
What really surprised me in the video was that they seemed PROUD of what they were doing! I have studied health for a while now, and I always imagined people in this industry skulking around in dark alleys as they prey on their innocent victims...not proudly saying things like, 'yeah, I guess you could call it addiction' and 'creating flavors is my passion.' Do they not realize the health impact these flavors have? Are they like so many Americans- just eating stuff because it tastes good, with no thought of how that affects our long term health?
Chanelle,When you look at the small picture (a group of highly intelligent people with special skills given interesting tasks that involve a measure of creativity) why wouldn't they be proud that they succeed. I get that.It's only when you look at the big picture that you see that they're a key part of the obesity epidemic.When you work in a large corporation, you don't get a feeling of personal accountability to the person on the street who uses your product. There are simply too many other people involved.
thanks for posting this video, I only just got a chance to watch it. It just confirms what I've thought for a while now, artificial flavours (as well as colours and other additives) are only needed to conceal inferior ingredients. If you start with real, fresh food, you don't need to add flavour! Thanks for sharing this, I'm enjoying your blog :)
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